Many of my clients ask about water purification and I’m excited to share my interview with Antonio Cernuto, water expert and founder of with you today. Antonio has become a very trusted resource when it comes to water, and I hope you’ll find answers so some of your own water questions here.

AW: Antonio, when I first met you I was excited by your passion for water, where does this passion come from?

AC: Water is one of the essential elements of life, as we all know. In 1988, when the bottled water business started its invasion, the first question was WHY?

Tap water quality is clearly not to people’s standards anymore and someone is capitalizing on it. The huge multinational corporations, clearly.

But are they solving the problem? Do we really have to buy water in bottles? The answer was and still is NO!

The number one problem are the plastic bottles, not only are they polluting our Earth, (as you can see here) they are also contaminating our Health. Plastic leaches into the water, BPA is a big issue to ours and our children’s well being and if this water is as pure as they say it is are we going to be able to afford to cook with it as well? The answer was NO and is still much the same Today!

We must ask ourselves “What is the most viable, affordable and most effective way to solve the problem?”

Filtering and purifying our Tap water was, and still is the answer. We’ve come long way in achieving the best results in water quality after purification and we are now able not only to drink the best water but also to cook with it, to bathe and shower, etc.

AW: What is the number one reason why someone should consider filtering their own tap water?

AC: To avoid impurities and contaminants affecting our health. Whether we’re drinking it or cooking with it, brewing tea and coffee, ice-making, mixing baby formula, vitamin supplements, bathing, etc.

AW: Do you believe that drinking un-filtered tap water poses a health risk?

AC: No doubt about it! And let’s not forget cooking, coffee and tea. Boiling water does not eliminate chemicals, on the contrary, boiling it makes a higher concentration of chemicals and they contaminate our foods, spoiling their nutritional values.

AW: For people that are drinking bottled water, what are your biggest concerns, and what do you want them to be aware of in terms of health risks?


#1- BPA leaching and water quality: bottled water industry is not regulated therefore purity is not guaranteed.

#2- Most bottled waters are from Tap and when they are from springs the same impurities are found such as pharmaceuticals, industrial chemicals runoffs, etc.

AW: There are so many different water filtration systems on the market, all claiming to be the best. Most people who ARE filtering their tap water are using a pitcher system or one that they’ve connected to the faucet (Brita and Pur are common brands). Can you talk about this type of water filtration, and share your thoughts about pros & cons?

AC: As everything else (T.V.’s, cars, computers, etc.) even water filters come in various types and qualities. When we are deciding on the right water filtration system for our family:

1- We first need to find out what type of water quality is coming to our home. This information is, and should be available through your water supply company but since they’re an interested party you might want to check the national tap water data base at as a valuable alternative.

2- Once you know what is coming out of your tap, then it’s time to decide and inform yourself on your possible choices for a good water filtration and purification system.

3- As a rule of thumb always remember…you get what you pay for…

4- A water filtration system should be bought through a water treatment professional who can address your questions and concerns and help you protect your family’s health.

5- Brita or Pur filters are very popular because they are economical and easy to use. Are they as good and efficient at doing what you believe they should be doing? If you are expecting removal of the pharmaceuticals, heavy metals, nitrates, radioactivity and more elements allowed by your municipality in your tap water, then it is NOT the right system.

If you are just content with removing chlorine taste and odor, then it may be the right system for you, but be sure to replace the tiny and expensive filters on time and as often as suggested by the manufacturer otherwise you could be drinking water of even lesser quality than your original tap.

AW: What are the most important things someone should look for in a filtration system? Can you speak about what components the systems you build have, the purpose they serve, and how health can be affected?

AC: First of all I’d like to distinguish Filtration and Purification. Water filtration by definition simply means to strain out the impurities from a water source. The larger the impurity particulate, the easier it is to filter. The opposite is true when it comes to purification: the smaller the impurity particulate, the harder it is to remove.

Some of the better purification methods include the activated carbon and reverse osmosis. The best contribution that carbon makes to filtration technology is its ability to reduce chemical quantities, poor taste, odors and many pollutants. Because carbon is only mildly effective in filtering out particulates and microorganisms, it is mostly used as a second or third stage filter in home and portable water use. It is seldom used as a stand-alone filtering, and often times, used in conjunction with reverse osmosis. Reverse osmosis, which uses a semipermeable membrane filter to separate the water from contaminants.

Reverse osmosis is highly effective in removing several impurities from water such as total dissolved solids,turbidity, asbestos, lead and other toxic heavy metals, radium, and many dissolved organics. The process will also remove chlorine, and can also remove nuclear radiation such as radioactive plutonium or strontium in the drinking water. Therefore, reverse osmosis combined with activated carbon seems to be the most advanced water purification method developed so far.

PUR2o developed a high quality system that first Filters (Sediment and Carbon filters) then Purifies (reverse osmosis membrane) and to make it not only Safe but most importantly Healthy. It also re-mineralizes the water with essential minerals such as Calcium, Magnesium, Potassium, etc. in order to elevate the water’s PH to Alkaline levels, improving our metabolism. But Pur2o went another step over re-mineralization. Pur2o also Ionizes water in order to improve its absorption and make it anti-oxidant. In fact, through Ionization we are breaking the water into smaller clusters in order to hydrate our body at cellular level therefore also helping us in detoxifying from within way more efficiently.

AW: Once people invest in an adequate filtration system, what do you recommend that they do when they travel or go away on vacation, to bring their water with them? Are there portable filtration systems you can recommend?

AC: If they’re going to a vacation home where they have access to a kitchen, they could purchase a portable system usually a countertop type (there are various types available) or if they need to purchase bottled water, always choose purified vs. spring water and they could then squeeze lemon juice to elevate its PH and make it healthier.

AW: If people are interested in connecting with you, how should they contact you?

AC: or 973-647-2939